BRITE ’24 Conference BRITE ’24 Conference – Sharing knowledge on how innovation and technology affect the ways organizations build and maintain brands

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About this event
8 hours
FULL DETAILS AT: https://briteconference.com

Columbia Business School’s Center on Global Brand Leadership presents….

BRITE ’24 Conference | April 8, 2024 | 9:30 AM – 5:30 PM ET

Cooperman Commons, Geffen Hall, Columbia Business School (645 West 130th Street, New York, NY 10027)

SUMMARY:

BRITE ’24 will bring together bold thinkers and leaders from business, technology, media, and marketing to present future-forward innovations, marketplace strategies, and thought-provoking questions… and answers.

Since 2008, the BRITE conference has brought leaders in branding, innovation, and technology to Columbia Business School for curated talks on how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

BRITE ’24 speakers currently include:

Michelle Crossan-Matos – CMO, Ulta Beauty

Vikram Somaya – just departed Chief Data Officer, PepsiCo

Allison Taylor – author, Higher Ground (Feb, 2024); clinical associate professor, NYU

Asheesh Advani – President and CEO, JA Worldwide; author, Modern Acheivement

Todd Brady – Cheif Sustainability Officer, Intel

Devo Harris ’10 – Founder and CEO, Adventr

See the agenda and full list of speakers at https://briteconference.com.